
Hi, I'm Jo!
I'm a proud mom of two boys and just celebrated 22 years of marriage with my husband, who has supported my photography journey from day one. I'm also a foodie with a "dessert-first" mindset (life’s too short not to!).
My passion for photography began in high school when I first picked up my dad’s camera. After exploring different careers, I returned to photography and gained valuable experience in both commercial and boutique studios. That's how Jo Hayes Images was born.
While starting my own business came with challenges, I’ve embraced every opportunity to grow. I’m a proud member of PPA, PPNC, CFC, and CAACC. Charlotte has been a wonderful community for connecting with fellow creatives and building lifelong friendships.
At Jo Hayes Images, we specialize in candid, lighthearted photography that captures authentic moments. I’m also proud to represent my Asian American heritage, with a passion project focused on cataloging authentic Indigenous Filipino costumes. My goal is to make every person I photograph see their beauty.
In the next few years, I see my business continuing to grow, helping build model portfolios and capturing community events, workshops, and more. My approach is all about creativity, professionalism, and ensuring my clients enjoy the process.
"Quit creating unnecessary stress for yourself—hire me for your next event!"
(Thank you @photographybyjlewis, Angela, and @jc_of_clt for photos of my family and me)

I was a guest on a podcast!
I did something that pushed me out of my comfort zone — I was a guest on a podcast!
I met Ross Feldman, an IT pro with over 24 years of experience and a podcast host, at a networking event and thought, why not? Public speaking makes me anxious, but Ross made it so natural I forgot to be nervous!
I shared my journey from New Jersey to Charlotte, from a chance encounter at a Sears Portrait Studio to building a thriving event photography business. Tune in to hear about the challenges, wins, and how networking, SEO, and AI help me grow!
If you want to check it out, here’s the itoncall podcast link. l Would love to hear what you think!

The Charlotte Fashion Collective's Photographer of the Year 2024
A few weeks ago, I was deeply honored to be named Photographer of the Year 2024 at the Sound of Fashion Show by the Charlotte Fashion Collective. To say I was surprised is an understatement! Thank you to the CFC community of models, photographers, designers, and families. Working alongside such inspiring and positive people in an environment that feels like family is a gift!
A special thank you to my family and friends who continue to support me unconditionally. Your encouragement fuels my passion, and I couldn’t do this without you!
Here’s to many more memories together!
For more about the fashion show, read the exclusive article from The Sound of Fashion by Level21Mag. Thank you to Level21Mag for your continued support!

Behind The Lens, Ryze-Up Magazine, December 2024
It's truly A December to Remember!
Check out my images in the December Issue
Ryze-Up Magazine December 2024
TJ & Courtney were a dream couple - easy to work with and open to ideas.
Their real-life chemistry was evident in this high-fashion editorial.
On Location, The Grand Bohemian, Uptown Charlotte, NC
RECENT WORK

IM Possible Fashion Show 2024
I'M Possible works to fulfill its mission by creating events that encourage and promote inclusion. This was my second time at this impressive production led by Kelly Melerine.
Inclusion is IN. Ignorance is OUT.
Event Coverage, IM Possible Fashion Show, The River Place, Fort Mill, SC

An Emerald Affair: Fashion & Friends
The Charlotte (NC) Chapter of The Links, Incorporated hosted a fashion show at The Revelry. This incredible event combined glamour and purpose, with proceeds supporting scholarships for local students and initiatives that uplift and transform the Charlotte community through service and sisterhood.
The show featured:
A showcase of talented designers and incredible models
A special guest performance by the amazing Sainted Choir
Mingling and connections before the show
It was an absolute honor to be part of the media team, capturing the elegance, energy, and mission of the organization.
Event Coverage, The Revelry, Camp North End, Charlotte, NC
BOOK ME WITH THIS FORM
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